Company newsIndustry dynamic
Agricultural and commercial interconnection, mutual chain of production and marketing, sharing new opportunities in cold chain logistics of agricultural products
Release Time:2019-9-17 Number of views:145

September 4 to 6, sponsored by the China federation of logistics and purchasing, cold-chain logistics professional committee of China federation of logistics and purchasing and the national standardization technical committee of cold chain logistics technical committee, logistics and purchasing association of shandong province, yantai logistics association, ask the co-host of "the seventh China summit and 2019 fresh agricultural products supply chain retail supply chain BBS" was held in yantai, shandong province.

Cui zhongfu, vice President and secretary-general of China federation of logistics and procurement attended the meeting

And make a speech. (following is the speech)

At present, the development of agricultural products supply chain and cold chain logistics get attaches great importance to the central committee of the communist party of China and the relevant state departments, the relevant policy has been issued, such as the year of the central committee of the communist party of China issued by the state council on deepening reform to strengthen food safety work opinion ", issued by the general office of the state council''s "about speed up the development of circulation to promote commercial consumer opinion", the ministry of finance, the ministry of commerce issued the "about promoting agri-businesses interconnected notice to perfect the agricultural products supply chain, etc., for agricultural products supply chain and put forward a clear path and cold chain logistics development goals.

Building a modern supply chain system of agricultural products in line with the circulation needs of the new era is not only an important means to cope with the current sino-us trade war and the outbreak of African swine fever, but also a necessary way to improve the circulation efficiency of agricultural products, promote farmers'' income and rural revitalization, meet the demand of consumption upgrading and expand the consumption of fresh agricultural products.

In the first half of 2019, China''s output of pig, cattle, sheep and poultry was 39.11 million tons, down 2.1 percent year-on-year, with pork down 5.5 percent. Milk production was 13.26 million tons, up 1.7 percent year-on-year. The output of aquatic products was 27.7 million tons, up 1.1 percent year-on-year. Overall, the total output of these agricultural products did not change much compared with the same period last year, but the per capita disposable income of rural residents increased by 6.6% in real terms to 7,778 yuan. Among them, the added value and circulation efficiency of agricultural products brought by the optimization and innovation of supply chain system, as well as the role of circulation cost reduction, have been fully reflected.

The supply chain of agricultural products covers the whole process from farm to table, and its development is related to the economic interests of farmers and the food safety of consumers. Traditional agricultural products supply chain is mainly composed of agricultural products suppliers, agricultural products logistics providers, agricultural products wholesalers, agricultural products retailers and final consumers. The whole circulation process involves many subjects and links are complex.

Although China''s agricultural product supply chain has made significant progress in recent years, there are still many problems, mainly reflected in:


1. Multiple levels of circulation channels

From the farmland to the table needs to go through at least 4 to 5 circulation links, agricultural products handling, loading and unloading, distribution times, especially fresh agricultural products cargo damage serious. In addition, the multiple circulation levels lead to more participants in various links. Due to the interest of each business entity, there is the phenomenon of increasing the price of agricultural products layer by layer, which ultimately causes the high price of vegetables to hurt the people.


Second, the circulation enterprise scale is small

Most leading agricultural industrialization enterprises in China operate locally and have few cross-regional circulation. On the one hand, they are weak in overall control of the supply chain and do not have a good understanding of consumer demand and price acceptance, resulting in overstocking of agricultural products, low turnover rate and obvious capital occupation.


Lack of synergy between production and demand

China''s agricultural products suppliers are mainly family farmers, lacking scale, planning, organization and marketability, and it is difficult to form a long-term strategic cooperative partnership with sellers. In the chain of "supply, production and marketing" of agricultural products, the starting point is to maximize their respective interests, and there is a situation of interest confrontation.


4. Low degree of logistics specialization

At present, China''s agricultural products logistics mainly adopts self-supporting mode, and there are not many third-party logistics organizations and a lack of coherent and formed cold chain logistics system. In the process of producing area pre-cooling, classification, transportation, storage and distribution, the consumption of agricultural products is serious.

With China''s high attention to food safety, strong promotion of consumption upgrading, and rapid development of mobile Internet technology, China''s agricultural product supply chain will usher in new trends in the future:

With China''s high attention to food safety, strong promotion of consumption upgrading, and rapid development of mobile Internet technology, China''s agricultural product supply chain will usher in new trends in the future:


I. order demand-driven

In the future, the production, circulation and distribution of agricultural products will be driven by the end consumer demand. The interconnection of information technology will gradually make the circulation process flat. Circulation enterprises will directly deal with the final consumers, and predict the consumption trend, types and quantity of consumption in the next cycle through the accumulation of transaction data, and guide the upstream production, planting and cultivation, so as to avoid partial imbalance between supply and demand due to information asymmetry.


2. End-to-end industrial chain coordination

In the future, the agricultural product supply chain should not only coordinate within the enterprise, but also coordinate well between the upstream and downstream, so as to ensure the maximization of the efficiency of the whole industrial chain and the minimization of waste. End-to-end industrial chain coordination can not only ensure the production of a reasonable variety and quantity, but also make more effective planning and planning for warehouses and transportation vehicles needed in the circulation process, so as to achieve better utilization efficiency.


Three, on demand picking, instant consumption

Agricultural products are alive, so they need to be consumed within as short a shelf life as possible. If there are flat circulation channels, information transmission efficiency can be improved through information technology, and large-scale operation mode can be added, such a mode of picking on demand and immediate consumption can be generated. Such trading model can ensure that the produce is the freshest and the waste in circulation is the least.


Iv. Whole-process cold chain logistics of agricultural products

Agricultural planting breeding cycle and consumer demand cycle is not synchronized, this kind of circumstance, can do on-demand picking, the number of immediate consumption also relatively limited, and there are many agricultural products need to pass the wrong season storage to balance the demand and production are not synchronized, it needs to be done to develop the whole cold chain, especially in the most short of the origin of the cold chain.


Fifth, circulation enterprise supply chain

On the one hand, with the flattening of channels, circulation enterprises have to face not only the bulk transactions of upstream producers, but also the retail transactions of downstream consumers. Dismantling operations will increase the difficulty of warehouse operations, and scattered distribution will also lead to the complexity of transportation lines, which requires circulation enterprises to need higher logistics skills. On the other hand, to achieve end-to-end collaboration, circulation enterprises need strong supply chain planning capabilities to ensure that data can be collected, analyzed and Shared. In addition, with the continuous expansion of circulation enterprises, the transaction amount will be increasingly large, so it is necessary to introduce supply chain finance to optimize the use of capital turnover through financial means.

In response to the development situation of agricultural product supply chain in the new stage, we should adhere to the guidance of meeting consumer demand and solving practical problems, fully implement and combine the policy spirit of relevant departments of the state, and strengthen the following countermeasures:


1. Strengthen the construction of post-natal commercial treatment facilities

In producer which has the function of postpartum commercialization process of construction and reform to the nearest origin set distribution center, cold storage, origin warehouse facilities, equipped with postpartum washing, processing, precooling, drying, quality inspection, grading, packaging, refrigeration equipment, such as lacking of agricultural products supply chain "was originally a kilometer" short board, improve the commercialization of agricultural products processing and peak sales ability. We will encourage new types of agricultural operators and enterprises that distribute agricultural products to strengthen the construction of commercial treatment facilities that are mobile in origin and Shared in production, and improve the use efficiency of commercial treatment facilities and equipment.


Second, vigorously develop agricultural products cold chain logistics

On July 30, the meeting of the Political Bureau of the CPC Central Committee listed the construction of cold chain logistics facilities in urban and rural areas as the key work in the second half of the year. Should support agriculture agricultural products circulation enterprises or new operators to promote modern cold chain logistics management, standards and technologies, construction of centralized purchasing and cross-regional distribution ability of agricultural products cold chain logistics distribution center, equipped with precooling, sorting processing, refrigerated transportation at low temperature, cold chain, such as temperature monitoring facilities, establishing agricultural products processing, transportation, storage, sales of the entire cold chain logistics system.


Third, improve the supply chain terminal consumption link and service capacity

We will support agricultural products distribution enterprises or new types of agricultural operators in building or renovating agricultural products retail markets such as farmers'' markets, vegetable markets, and community vegetable shops, improve the distribution network at the end of agricultural products, and develop models such as joint procurement and unified distribution of warehouses, so as to reduce distribution costs and improve services for the convenience and benefit of the people.


Fourth, promote standardization and branding level

With a local characteristic advantage agricultural planting and processing, testing, quality grading, logo packaging, cold chain logistics, wholesale and retail and so on each link, gb standard, enterprise standard, landmarks, group standard system, the organic combination of the whole industry chain drive application standard, build a batch of outstanding regional features, product features distinctive regional public brand, brand promotion, enhance the level of standardization and the brand.


5. Optimize the production and marketing function of agricultural products supply chain

Build smart blocks, optimize the interconnection and connection between farmers and businessmen, improve the pedestrian street display and production and marketing connection function, introduce business entities related to the supply chain of agricultural products, and expand the influence of agricultural products brand.